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Cost of living in Santa Barbara: rent, homes and salary

The cost of living in Santa Barbara sits 8.8% above the US average: for the Santa Maria, CA metro area, the BEA regional price parity (RPP) in 2024 is 108.8, compared with 100 for the US, and housing on its own is 151.4.

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Level of prices
108.8
US = 100, BEA 2024
Price level for housing
151.4 for rents, US = 100.
Rent, typical
$3,642 each month, Zillow ZORI.
Home value, typical
$1,805,649
September 2026, Zillow ZHVI
Household income, median
$106,800
Census ACS 2024

Cost of living index for Santa Barbara

A regional price parity sets one place's costs for the same basket of goods and services against the US average, which is set at 100. BEA prices the metro area of Santa Maria-Santa Barbara, CA as one unit, and Santa Barbara sits inside it. Housing (rents) differs most from the US average, sitting at 151.4, or 51.4% above the US.

Price level, US = 100Santa Maria, CA metroCaliforniaMetro against the US
All items108.8110.7+8.8%
Goods105.2106.1+5.2%
Housing (rents)151.4154.3+51.4%
Utilities149.8158.9+49.8%
Other services100.3102.6+0.3%

For 2024, the U.S. Bureau of Economic Analysis provides regional price parities organized by metro area and state. BEA regional price parities

Rents in Santa Barbara

Homes listed now in Santa Barbara carry a typical asking rent of $3,642 a month, which the Zillow Observed Rent Index (ZORI) reports, +3.8% on a year. In the US, that same measure comes to $1,932. Census median gross rent covers every renting household, not just new leases, and comes to $2,313. One year of the asking rent equals 41% of the median household income.

RentSanta BarbaraUnited States
Typical asking rent, Zillow ZORI$3,642$1,932
Asking rent, 12-month change+3.8%
Median gross rent, Census ACS 2024$2,313$1,487
Asking rent for a year, share of median income41%28%

Data come from the Zillow Observed Rent Index and from Census Bureau American Community Survey 2024, which reports one-year estimates.

Prices of homes in Santa Barbara

In September 2026, a typical Santa Barbara home was worth $1,805,649. The Zillow Home Value Index (ZHVI) puts that at the value of a home priced in the middle of the market. The change is +4.9% on a year, while the US figure is $366,157. That equals 16.9 years of median household income, compared with 4.5 for the US.

Home pricesSanta BarbaraUnited States
Typical home value, September 2026$1,805,649$366,157
12-month change+4.9%+1.2%
10-year change+78.9%+77.4%
Price to income (years of median income)16.94.5
Price to rent (years of asking rent)41.315.8

The forecast, days on market, and the price chart since 2000: Santa Barbara housing market.

The salary you need to live in Santa Barbara

What salary in Santa Barbara matches what your pay buys now comes down to two questions: the place you live, and what you earn.

  1. Moving away from
  2. Salary

See the method and compare every city side by side: city by city cost of living comparison.

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Santa Barbara cost of living compared with other cities

CityLevel of pricesHousingRent, typicalHome value, typical
Santa Barbara108.8151.4$3,642$1,805,649
Los Angeles113.6170.4$2,772$927,891
San Diego111.9179.3$3,004$980,490
San Jose110.4211.9$3,582$1,353,869
San Francisco115.6194.7$4,784$1,441,021
Fresno102.295.7$1,945$384,885
Sacramento106.7130.2$2,045$470,552
Long Beach113.6170.4$2,412$852,391
Oakland115.6194.7$2,758$710,647

Price levels: 2024 BEA regional price parities, US = 100. Rent data: Zillow ZORI. Home values: Zillow ZHVI, September 2026.

All cities ranked: city cost of living comparison. Every state: state cost of living.